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| OUR HISTORY |
| In 1897, Biagio DeNatale, an accomplished engraver and goldsmith, sailed with his family from Italy to America to realize his dream of creating a trusted family business. He opened their first jewelry store in New York City’s Little Italy, where his children quickly mastered the trade. |
| In 1908, Biago’s two eldest sons, Joseph and William, ventured to Wall Street and established The DeNatale Jewelry Company. Several years later, their younger brothers, Peter and Blase, opened DeNatale Brothers on Maiden Lane and Broadway. Passionate about his work and proud to provide good jewelry design, Peter was frequently asked to create rings and crosses for the clergy of the New York Diocese as well as elite customers from around the city. |
| Peter’s reputation grew, and soon he was designing for clients across the country. In 1954, with a loyal following and the assistance of his sons, he founded Peter DeNatale Inc. at 170 Broadway, the address that remains the home of our present showroom. |
| Today, the faces behind the company are Robert, John and Jim DeNatale, and our courteous staff. After generations of upholding a legacy of trust and service, we now combine up-to-date techniques with good old-fashioned values and dedicated customer care, giving you a unique experience that you’ll find nowhere else. |